During the past year, online video viewing has become central to the Web experience. In conjunction with this increase, there has been remarkable growth in video viewing on social networking sites and it is only natural that these two trends would converge in consumers' minds, making sites like Facebook and Myspace.com, increasingly important distribution points for both consumer and professionally generated video.
But it was Facebook, not MySpace, that led the way in video streams on social-networking sites, nearly tripling MySpace's 85.2 million streams during October.
The total time spent viewing video on Facebook grew by 1,840 percent year over year. The number of unique viewers grew 548 percent over the same period. Total streams increased by 987 percent year over year.
"Facebook's rapid growth in online video during the last year illustrates the site's evolution from simply a communications focused tool to a media portal," "Social networking sites are evolving from a venue for catching up with friends to a platform for personal expression, allowing consumers to share their experiences in the full variety of content formats available online."
But it was Facebook, not MySpace, that led the way in video streams on social-networking sites, nearly tripling MySpace's 85.2 million streams during October.
The total time spent viewing video on Facebook grew by 1,840 percent year over year. The number of unique viewers grew 548 percent over the same period. Total streams increased by 987 percent year over year.
"Facebook's rapid growth in online video during the last year illustrates the site's evolution from simply a communications focused tool to a media portal," "Social networking sites are evolving from a venue for catching up with friends to a platform for personal expression, allowing consumers to share their experiences in the full variety of content formats available online."